The most useful crafting book I've ever bought
Hundreds of little post-it note tips give you advice throughout the book.
Areas I instantly found of particular interest to me for example included how to improve the traffic to your website, taking great craft photos, getting started on new social media such as a blog or twitter, how to get started on doing you own accounting and many many more.
Advice for all kinds of craft businesses
This is the kind of book you need to carry around in your handbag (or briefcase), leave on your bedside table or leave in the car door so that you can dip into it at any time and pick up a few more snippets of information and advice to help build and expand your business.
Fiona Pullen shares her wealth of knowledge on SEO in this book
A lot of the advice comes from Fi herself who I regard as the pivot around which the whole British sewing community revolves. Her website The Sewing Directory brings together every element of this community in one place and she is always the person I go to for good, sound advice in relation to my business with Lily's Quilts. She is also a lot of fun and is THE source for all information sewing-related in the UK.
Six useful chapters each contain endless detailed chunks of information within them.
It is her own experience and knowledge in setting up and running this business that she draws on principally in this book but she also draws on advice from all sorts of other figures in the crafting community including for example, advice from Nel Whatmore on licensing, Kristin Link from Sew Mama Sew on community building, Alex Veronelli from Aurifil on Social Media and many many more.
Packed full of tips and advice from industry insiders
To win a copy of this fabulous and indispensable book, just leave a comment and I will pick four winners a week from today.